Sameer Shah

Education: Master of Science (M.S.)

Finance

Texas A&M University



Bachelor of Business Administration

Accounting

Texas A&M University

Experience: • Creating and managing marketing strategies and content to drive awareness and market presence of Dell’s end-to-end cybersecurity offerings

• Leading the Dell-wide Cybersecurity Awareness Month program and the cybersecurity presence at Dell Technologies World, the company's annual conference

• Creating innovative content such as a fictional audio story about a cyber attack

• Developed strong working knowledge of current cybersecurity issues like Zero Trust and the risks/ opportunities posed by GenAI

2021 : Present

Dell Technologies

Cybersecurity Messaging & Marketing

• Developed and executed client marketing strategies that drives significant ROI

• Doubled sales for multiple consumer products clients through advertising, driving brand awareness, and enhancing UX

• Created a proprietary, listening-based process to distill clients’ brands and tell their unique stories

• Launched client branding through the full range of digital marketing campaigns including social media management and paid advertising, SEO/SEM, email marketing, and content creation

• Acquired deep digital marketing toolset including Facebook, Instagram, YouTube, Twitter, and email automation

• Developed a proprietary ecommerce strategy that combines multiple digital platforms to achieve lowest possible customer acquisition cost

2017 : 2022

Khaana Marketing

Founder, Chief Marketing Officer

• Drove awareness and resident engagement in Austin’s groundbreaking Reimagining Public Safety initiative by creating and executing marketing campaigns

• Guided communications strategy

• Hosted community forums to solicit feedback on desired policing systems

• Bridged the digital divide by developing systems to engage diverse resident groups both online and offline

2020 : 2021

City of Austin

Reimagining Public Safety, Strategic Communications

• Built the company's brand by creating and executing a comprehensive marketing strategy targeting consumers, retailers, distributors, and industry thought leaders

• Substantially expanded company’s market opportunity by broadening product positioning from its historical gluten-free focus to the broader healthy food space

• Worked with a cross-functional team to launch new product offerings, flavors, and sizes

• Developed passionate social communities in Facebook and Instagram to drive product awareness and purchasing

• Maximized a limited start-up budget with scrappy creative strategies to gather market data and gauge customer sentiment

2014 : 2017

Smart Flour Foods

Vice President of Marketing

• Led product marketing efforts that drove the first sales of the innovative Dell Cloud Services offerings

• Managed several software and services products, leading the entire product lifecycle from requirements to sales enablement

• Built strong relationships with global team members to incorporate regional requirements and increase worldwide sales

• Drove sales enablement efforts, producing support materials and conducting sales training

• Facilitated co-marketing efforts with partners including Google Cloud, Amazon Web Services, CenturyLink, and others

• Conducted lead generation campaigns with partners including IDG, TechTarget, and BrightTALK

• Recognized for superior marketing and sales support

2010 : 2014

Dell

Cloud Services Marketing

Company: Dell Technologies

Years of Experience: 24

Spoken Language: French, Gujarati, Hindi