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Jeff H.

Demand Gen Strategy (B2B/SaaS), Cybersecurity & Business Automation 🪐
Nashville, TN, United States
Details

Education: Bachelor's degree

Marketing

University of Mississippi

Experience: Spearheading an integrated approach that combines Growth Marketing, Demand Generation, Digital Strategy, and Account-Based Marketing (ABM). With a focus on data-driven decision-making, I align cross-functional teams to develop high-ROI marketing strategies geared towards scalable revenue and pipeline expansion.

🛠 Core Responsibilities :

Omnichannel Blueprinting : Architect a data-driven, ROI-centric marketing strategy by seamlessly fusing Demand Generation, Digital Strategy, and ABM methodologies.

Pipeline Acceleration : Refine the demand funnel for high-quality lead generation, fast-tracking sales conversions while optimizing cost-effectiveness.

MarTech Stack Orchestration : Command the digital arena with state-of-the-art tech stacks and automation to increase pipeline velocity.

Customer Journey Personalization for Pipeline Growth : Utilize advanced machine learning for tailored touchpoints, enhancing lead qualification and contributing to pipeline acceleration.

ABM Execution : Lead data-backed ABM initiatives that prioritize and engage high-value accounts in a customized manner, effectively growing the pipeline.

Integrated Campaigns for Pipeline Impact : Curate cohesive campaigns across email, SEO, PPC, and social channels designed to synergize with pipeline growth strategies.

SaaS Review Site Leadership : Elevate our brand on key SaaS review sites, strategizing, and operationalizing review generation aimed towards augmenting market positioning on review sites. Leveraging social proof externally to gain a competitive edge on pipeline acceleration and buyer trust.

Analytics-Driven Strategy : Regularly assess KPIs to inform tactical shifts, balancing short-term pipeline growth with long-term strategic objectives.

Budgetary Efficiency : Exercise prudent budget management for maximal pipeline and ROI impact.

Cross-Team Synchronization : Foster alignment between demand, sales, product, and customer success teams to sustain pipeline growth and achieve mutual goals.

2022 : Present

B2B SaaS

Sr. Digital Strategy Manager in B2B SaaS (Cybersecurity & Business Automation)

Hired to build out Technology Marketing Toolkit’s Done-For-You Agency Services Department (B2B digital lead gen services).

Helped grow department from a one-man operation of 15 paid search clients into a full digital agency operation now having a staff of over 10 digital team members, 115 active clients & growing, with services diversified into Paid Search, Paid Social, SEO Directory Services, and a la carte marketing technology offerings.

Set global strategy for paid media for the department; interviewed, hired, and trained new account managers; wrote and scaled ad copy for the department; designed digital service package offerings to be sold (Growth Package, Boost Package, a la carte services); and coached team of account managers to reach B2B lead gen performance goals.

Managed 35 active B2B growth marketing paid search clients (125k+ monthly ad spend), meeting on a monthly basis to review performance with CEOs and pivots in strategy for B2B digital lead generation.

Built campaigns focused on Regional Outsourced IT, National SaaS, Cybersecurity, VoIP, CMMC & HIPAA IT Compliance Services demand generation.

Consulted with TMT’S separate Big Red Media division to launch National SaaS Lead Gen campaign for their exciting new Virtual Event Tradeshow Software developed during the pandemic.

Implemented & architected the entire department’s MarTech Stack from call tracking, reporting, budget pacing, ad management platform, project management software, et al.

Reported to CEO on cross-channel (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads) global rollup level reporting of over 100+ clients to provide Industry Trend analyses for the MSP Industry.

Worked closely with Marketing Automation Platform (MAP) Division to create greater synergies between Done For You Advertising and Client CRM Automation Excellence.

Consistently improved targeting methodologies, and coached my team on how to execute new features to reduce qualified CPA at scale.

2020 : 2022

Technology Marketing Toolkit, Inc.

Senior Growth Marketing Manager, Done-For-You Agency Services

Present analytic findings and data projections to paid search and operations management, suggesting strategy implementations, pivots, and opportunities.

Utilize data from multiple sources to extract insights & provide recommendations (Salesforce, Invoca, Call Tracking Metrics, client accounting systems, Google Analytics, Google AdWords, Kenshoo, Facebook, and multi-channel attribution tools).

Manage $100k+ of monthly advertising dollars across 25 Acadia-owned treatment centers.

Optimize Google, Bing, StackAdapt (programmatic advertising) Facebook, Quora, and Instagram accounts daily, weekly, and monthly.

Project managing focused on minimizing wasted spend/maximizing ROI through conversions.

Meet business goals set by historical KPIs through qualified, consumer-generated leads.

Use research and data analysis to test, refine, and improve paid search/social strategies.

Audit company-wide consumer marketing initiatives & properties to ensure accuracy.

2018 : 2020

Acadia Healthcare

Paid Search Coordinator

Oversaw the implementation of all of Butler Snow’s (22 U.S. and international offices) digital presences including : website, intranet, LinkedIn recruiting paid placements, paid legal content distribution services, email marketing, social media and content creation (graphic design), AdWords, paid social advertising, attorney LinkedIn profiles, internal email signatures, online surveys and questionnaires, and over 300 attorney website bios.

Primary contact with creative agency for website development and integrated marketing experiences.

Interpreted trends in website traffic and prepared detailed reports profiling the company’s Google Analytics, Facebook/LinkedIn/Twitter Analytics, Sprout Social, and AdWords performances for firm reporting.

Proactively identified opportunities for innovation in content creation/publishing to achieve strategic goals.

Coordinated all of the firm’s photography for its professionals and responsible for onboarding all new attorneys and non-attorney professionals.

Provided ad hoc graphic design support for staff and attorneys using Photoshop and InDesign, as well as assisting with PowerPoint presentation design.

Miscellaneous initiatives I personally lead while as Digital Content Coordinator :

• Developed and branded custom analytics dashboard using Google Data Studio for Butler Snow’s digital KPI’s to be conveniently shared with firm leadership.

• Introduced a new business intelligence tracking technology, LinkedIn Website Analytics, that provided valuable insights most competitors were not leveraging. These new insights profiled our website visitors’ company, job position, job seniority and industry, and the areas of Butler Snow’s website they were reading.

• Vetted and researched new technologies for the firm’s marketing department. Interviewed 3rd party vendors during sales presentations.

• Consulted with Google AdWords representative to realign the firm’s AdWords strategy, spending, and goals.

2016 : 2018

Butler Snow LLP

Digital Marketing Coordinator

Lead digital project manager for all of New Media Lab's subsidiaries including Graphene Entrepreneur, HottyToddy.com, Graphene Outlook, Oxford Horizons, and Eating Oxford.

Provided leadership on taking creative concepts and turning them into tangible assets for the company.

Increased monthly Adsense revenue by 74.9%. Reduced bounce rate by over 85%

Lead the expansion of advertising sales into a new territory, Tupelo, Mississippi.

Videography for Game Day In The Grove for Hottytoddy.com

Developed all digital assets : websites, mobile apps, social media, email marketing, and content curation.

Coordinated with editorial and social media departments to strategize ways to increase followers and page likes.

Introduced new advertising management system for reporting in-depth marketing metrics to agencies and current clients

2016 : 2016

New Media Lab LLC

Integrated Marketing Consultant

Company: B2B SaaS

Years of Experience: 14

Skills ABM Orchestration, Ad Tech, Advertising, Analytics, B2B Marketing, Bing Ads, brand awareness, brand development, building automation, DemandBase, Digital Copywriting, digital marketing, digital strategy, Display Advertising, email marketing, Facebook Ads, Google Adwords, Google Analytics, graphic design, Growth Marketing, keyword advertising, keyword research, Landing Page Optimization, Lead Generation, Marketing Automation, marketing communications, marketing research, marketing strategy, Marketo, online advertising, online marketing, organic search, Paid Social Media Advertising, Pay Per Click (PPC), photoshop, problem solving, Programmatic Media Buying, project management, public speaking, sales, Search Advertising, search engine ranking, sem, seo, Social Media Marketing, Software as a Service (SaaS), strategic planning, Tiktok Marketing, web design, wordpress, mobile marketing, technology integration, information integration, new business development, creative services, Information, information technology, content strategy, creative strategy, new media, creative writing, microsoft office, information visualization, consumer behaviour, publishing, facebook, entrepreneurship, integrated marketing
About Utilizing a strong technical background in MarTech, I focus on creating high-ROI, data-driven campaigns to enhance sales pipelines primarily within Cybersecurity, Managed IT, and B2B SaaS industries. In B2B Growth Marketing, my approach centers on boosting revenue by integrating key elements like Paid Search, Demand Generation, ABM, SaaS Review Site Positioning, and Performance Marketing.



When consulting, my knowledge in lead generation provides a competitive advantage, extending towards niche areas including Legal Marketing, Professional Services, Healthcare, Emergency Services, Bars/Nightlife, Beverage Distribution, Dental Practices, and Mental Health services.



I love what I do for a living, find it fascinating 🧠🔬🧲🌊📊, and find purpose in helping entrepreneurs and business leaders smile when accomplishing their business goals for the year. I'm both easy to work with, but respectfully challenging when I don't see an approach to be in the client's best interest...especially when consulting with SMBs where budgets are modest and every dollar counts.