As a global leader in the manufacturing, marketing and sale of decorative surfacing solutions, Formica® Corporation offers its customers the best performing products in the industry. We have an outstanding new opportunity for an experienced professional at our North American headquarters as a Director of North America Marketing Technology.

Scope:

The Director of MarTech is a key member of the Formica North America Marketing Team, driving demand generation and leading and building our business’ face to the market digitally. Key aspects of the role include developing cohesive digital strategies, executing activities that accomplish annual brand and business goals, and driving the further development of websites, E-Commerce infrastructure, social media, marketing automation and SEM/SEO. The position works with multiple internal and external stakeholders, including Formica North America colleagues across multiple disciplines, Digital Marketing counterparts outside of the US and a stable of outside agencies, technology partners and contractors. Generating outcomes while optimizing the cost of the tech stack and internal/external team members is imperative.

This role operates as Formica Group’s global MarTech champion, often needing to influence without authority. This person must be able to act as a “leader” who can direct junior associates, cross-functional colleagues, outside contractors and agency partners. The right person is a “thinker” who can drive new ideas, build strategies and paint a vision, as well as a skilled “doer” who can execute programs, work within our MarTech stack, manage technical projects and solve problems creatively. The person in this role demonstrates a high degree of self-sufficiency and works on individual projects, while also demonstrating the ability to lead and collaborate effectively as part of team initiatives. Drawing on extensive practical experience, the Director of MarTech has a high level of knowledge that includes digital strategy, tech stack management, driving online sales growth, website development and management, SEO, SEM, analytics, social media, and community management.

Job Description:

This position reports directly to the Vice President of Marketing. Key responsibilities include:

Champion a demand generation and outcome-based agenda that strengthens and expands our market presence while closely aligning with Sales and Marketing.
Lead the development of a comprehensive Marketing Technology strategic plan along with aligned tactics to enhance the Formica® and FENIX® brands, strengthen consumer relationships and drive sales within the established budget.
Assess current digital team (one Digital Specialist, two outside contractors, three key support agencies and a host of digital/communications suppliers) and provide recommendations for an optimized digital team structure including role descriptions and the appropriate mix of FTEs, contractors, agencies and other digital suppliers to support strategic plans, ensure work is aligned and results-driven, and projects are delivered on time and on budget.
In partnership with VP of Marketing, Director of IT and other partners, support the development of E-Commerce capabilities including managing platform and participating in agile team backlogs, ensuring appropriate information security, devising strategies to drive traffic to our online store, and monitoring site analytics and leading changes as needed.
Own, develop strategies for and daily work within Formica North America’s 12 Sitecore-based websites/CMS. In partnership with digital agency and outside contractors, manage the roadmap for improvements and upgrades. Work with Segment Leaders, PR/Communications Specialist and contract copywriters to ensure dynamic site content, and measure and report the outcomes of site initiatives.
Serve as global digital champion, coordinating website roadmap with agency, Formica Europe and Formica Asia. Ensure open lines of communication, share relevant information, and strive for alignment across key platform functionalities and branding.
Own and manage the North American Coveo AI-based search strategy, creating a strong cadence of content gap fixes, along with ongoing recommendations.
Lead SEM and SEO efforts in partnership with external agencies and digital/communications team members.
Oversee marketing automation and support Digital Marketing Specialist’s efforts to develop, test and optimize customer journeys.
Manage functional budget, ensuring expenses align with approved investment levels.
Continuously improve systems and processes of instrumentation and reporting to ensure the right measures are in place for decision making, directional change, and outcome attainment.
Serve on the North American Marketing Leadership Team, helping to build functional strategic plans, drive business growth, oversee staff development and build a positive departmental culture.
Miscellaneous projects as assigned.

Desired Skills & Experience:

BA/BS degree in Marketing, Information Systems, Business or relevant field.
7+ years MarTech leadership experience required. Corporate/in-house experience preferred.
Proven level of experience and technical understanding across a wide range of digital marketing and communications disciplines — including E-Commerce strategy, website design and development, search, mobile, marketing automation and data management.
Meaningful experience working in a CMS platform – Sitecore, WordPress, Drupal, Adobe, etc. – required. Sitecore experience preferred.
Experience working in an E-Commerce platform (Big Commerce, Swell, Magento, Shopify, etc.) and optimizing a site to drive sales.
Well-organized with ability to multi-task and drive team projects to completetion.
Excellent interpersonal and communication skills with the ability to work effectively as a member of marketing team and multiple global and cross-functional project teams.
Detail-oriented self-starter with the ability to prioritize projects, work within short time frames and meet deadlines.
Ability and willingness to take on a variety of roles from leader to strategic contributor to tactical implementer in lean organization with limited support infrastructure.
Demonstrated coaching skills and ability to help direct report(s) grow as digital practitioners and marketing professionals.
Up to 20% travel, domestic and international, including Canada, Mexico, and Europe.

To apply, please visit our Career Center at http://www.formica.com/en/careers

An equal opportunity/affirmative action employer. M/F/Disability/Vets.

Only qualified individuals (those who meet fundamental qualifications) will be considered as applicants for this position. Applications will be accepted for a minimum of 3 business days from the date of the initial posting.

Formica Group North America

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Director of NA Marketing Technology