About Us

Founded by Staci Lawrence and Conroe Brooks, Flash Mob America is an organization whose sole purpose is to create Joy thru Surprise. By surprising an unsuspecting audience, we celebrate, honor, and bring awareness to artists, charities, campaigns, and social causes. We hope to inspire the world to come together as ONE.

Based in Los Angeles, we are a nationwide, full service Flash Mob production company with an extensive community of passionate Flash Mob enthusiasts from all over the country! With our incredibly talented staff of producers, filmmakers, photographers, and choreographers, we handle all aspects of Flash Mobbing including music rights acquisition, original song creation & choreography, extensive social networking & casting, and all filming and editing needs.

We have been defined as The Flash Mob Experts, because of our ability to combine creative expression, viral marketing, ease of community organization, and most of all, our unwavering intent to hold true to the very nature of Flash Mobbing which is to give back to the community by bringing everyone closer together. FMA is committed to creating joyful experiences for everyone who participates in and witnesses our events.


In 2009, moved by Michael Jackson’s emotional memorial, Staci Lawrence and Conroe Brooks produced the first American tribute to the late King of Pop by recreating Sweden’s “Beat It” flash mob. And then the unexpected: Universal Music Group hired the team to produce a flash mob to surprise the late pop icon’s sister, Janet Jackson. The national attention spread like wild fire and Flash Mob America was born. Forging forward, Staci and Conroe – now recognized in the industry as the experts in the field – worked nonstop to grow Flash Mob America into a full-service flash-mob production company.

In 2014, Conroe left the company and Dax Valdez, FMA’s Marketing Director, joined Staci as co-owner.