AFS Technologies, Inc.

AFS Technologies, Inc.

About Us

AFS Technologies (AFS) is a leading global provider of software solutions purpose-built for consumer goods companies and distributors. AFS joined the TELUS family in September 2020 as part of a new division, TELUS Agriculture. As a member of the TELUS Agriculture family, we’re making a commitment to help the entire agriculture, food and consumer goods industry - from farm to fork - leverage technology to realize our collective potential. We believe that by using technology for good to unlock valuable data, each contributor in the full value chain can achieve greater efficiency, collaboration and profitability, while producing products more safely and sustainably.

We remain committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

With our vast experience as a leader and innovator in the industry, we possess expertise at every level of our organization and dedication to service excellence that spans the life of the contract.

AFS’ portfolio of market leading brands include:


Exceedra is the marketing leading global provider of Integrated Business Planning solutions to the consumer goods and foodservice industry. Products include: Trade Promotion Management & Optimization, Retail Execution, Demand Planning, Sales & Operations Planning and Revenue Management.

Ignition by AFS:

Ignition by AFS is the leading provider of Supply Chain Solutions to distributors in North America. Solutions in the Ignition offer include: ERP, OMS, WMS, DSD and G2 Analytics.


Softrax is the top provider of revenue management solutions in the US. Softrax allows enterprise-level companies to automate their billing and revenue recognition processes.